Does Steph Curry's Trip to China Signal Rising Competition for Sportswear Giants?

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NBA superstar Steph Curry was in China this week on a multi-city tour to promote his brand (and latest sneaker drop), with stops in Beijing, Dongguan, Shenzhen, and Hong Kong. Curry signed with Li-Ning in June, reportedly a 10-year $400 million deal in which the likely future Hall of Famer moved his Curry Brand of apparel (spanning basketball, golf, and athleisure wear) under the Li-Ning umbrella. Importantly, the deal not only gives Curry autonomy to re...

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