Pizza Hut, Now With Less Yum

You better cut the pizza in four pieces because I’m not hungry enough to eat six.” – Yogi Berra

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Pizza Hut, Now With Less Yum

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In hindsight, it shouldn’t have come as a surprise. After my colleague Hardika wrote about the rising price of tomatoes – referencing her beloved chicken tikka as an aside – my next thought should have been about that other iconic tomato-centric comfort food, pizza. 

Yum Brands YUM announced the sale of its poorly performing Pizza Hut chain yesterday, divesting itself in two transactions expected to total $2.7 billion. Pizza Hut’s Chinese locations will be sold to Yum China YUMC for $1.2 billion, while the private equity firm LongRange Capital, which perhaps ironically also owns the 24 Hour Fitness chain, will acquire the rest, for roughly $1.5 billion. 

Pizza has long been seen as a smart option for restaurateurs – the ingredients have tended to be relatively inexpensive, the cooking time is quick, and the results are frankly difficult to mess up. (When was the last time you had a pizza that was truly unpalatable? Never, I’ll bet.) 

Yet all of the ingredients have gone up. It’s not just tomatoes (up 40% since a year ago, according to recent CPI data). Cheese, while relatively flat compared to a year ago, surged after the pandemic ended and never returned to prepandemic prices, and the same is true for flour. And of course there’s the cost of meat toppings … 

It isn’t just Pizza Hut that has struggled. During its May 7 earnings call, Papa John’s (PZZA) cited increased food costs and suggested that it would be forced to raise prices later this year as a result. Domino’s also felt “pressure from the food [cost] basket.” Energy costs are up, and even cardboard boxes are a little more expensive now than they were a year ago. 

Meanwhile the demand side is being pressured as well – not just due to uncertainty on the part of consumers. Thanks to the likes of DoorDash and UberEats, pizza is now far from the only easy/convenient delivery option. A desire for higher protein intake (and lower carb consumption), along with the increasing use of GLP-1 weight-loss treatments have chipped away at demand as well. So perhaps Yum is right to wave goodbye to the Hut and focus on its other major brands – Taco Bell and KFC, both of which have consistently shown stronger sales growth than Pizza Hut. 

In the meantime, while it’s tempting to (jokingly, of course) ask whether LongRange Capital hopes to use Pizza Hut pizzas as a pseudo loss leader to drive memberships at 24 Hour Fitness, the company appears to believe it can engineer a turnaround and revitalization.  LongRange Capital founder Bob Berlin was a key investor in Arby’s about 15 years ago when the roast-beef chain did just that. And Yum China is getting control of a brand that – in China, at least – is actually growing in popularity – indeed, Yum China announced yesterday that in China, Pizza Hut same-store transactions have risen for 13 straight quarters. Profits and margins have risen for eight straight quarters. 

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